Bringing a true Italian experience to the heart of Toronto, I designed a complete branding package for one of the city’s most beloved Italian restaurants, Oretta. From playful staff t-shirts to stylish takeout containers that are a hit on social media, every detail captures the perfect balance of authenticity and modern flair that defines this vibrant space.
To create a fun yet classy atmosphere, capturing the charm of Italy with a contemporary, Toronto twist. Handwritten calligraphy adds a personal touch, balancing the restaurant’s upscale ambiance with the casual, fashionable vibe of the city’s streets. The project includes everything from logo design and photography to stationery and packaging, creating a cohesive and visually enticing brand that draws in diners for a memorable experience.
For Oretta’s creative direction, I focused on capturing the vibrant energy ana chic amolance or the restaurant through photography and food styling. The goal was to make each shot feel inviting and aspirational, highlighting both the delicious dishes and the elegant atmosohere. stvled the food to emphasize its authentic Italian roots while keeping a contemporary, instagram-worinypresentation-think colorful plates, rich textures, and perfectly arranged compositions that make vou want to dig in.
The design and creative direction extended beyond the plates, crafting a cohesive brand experience that encapsulates Oretta’s chic interior and lively atmosphere. From the custom typography and menu design to the warm, inviting color palette, every element was thoughtfully integrated into the brand, showcasing not just the food but the entire dining environment.
By blending these visual elements, we created a story that balances Oretta’s authentic Italian roots with modern sophistication, inviting guests to immerse themselves in a dining experience that feels both elevated and approachable-capturing the true essence of Italian dining in Toronto.
